On Monday 9th September, That Counts! – a new campaign aiming to inspire thousands of people from across Greater Manchester to lead a more active life – went live across the city region.

Starring people from across Greater Manchester, the That Counts! campaign kicked-off as the region returned to routine after the summer holidays. It inspires people to move more in a way that suits them, with a clear daily 30 minute target for people to move for. Everything counts, from walking to school to dancing about the house, and getting off a stop early on the way to work.

The campaign’s central message is that moving for just 30 minutes a day can be fun, social and bring loads of benefits, like feeling happier, more confident and sleeping well, as well as helping towards long-term health.

By moving more with active travel, people can also consider if a car journey to the shops or school is really the best option for them and the environment.

The campaign is running across Hits radio, The Manchester Evening News press and online (and associated borough titles), out of home poster sites, bus streetliners, Facebook targeted advertising and social media as well as being seen on TfGM digital traffic boards and at the Arndale and Trafford Centre. The advertising will encourage inactive people to use #ThatCounts to share inspiration and tips on how to get active in ways that suit them.

Find out more about That Counts! here.